Packaging Relaunch
About The Project
Maggi Instant Soups Relaunch in Middle East Region. “We offer premium quality and a healthy product, therefore we want the best possible visual differentiation on the shelf“. That was the main idea behind the package design communication. All colours, icons, shapes and fonts that were used on the cardboard box focus on modern, simple and clear forms. They reflect energy, freshness, a healthy lifestyle, delicius food and make the consumer stop at the aisle and be startled by the package.
Date
May 2017
Role
Art Direction, Packaging Design
The
Gallery
Short Design Idea Maggi Instant Soups Relaunch in Middle East Region. Fresh green broccoli pieces being dropped in clear blue water give the consumer the feeling of a healthy snack, rich in vitamins and flavours without preservatives.
